New option on Facebook ads Zip Code Targeting

Reach the right customers with new targeting options

ZIP code targeting allows you to target your ads and Sponsored Stories based on people's ZIP codes. When you select the U.S. as your target country in Ads Manager, you'll see "ZIP Codes" as an option alongside the "State" and "City" radio buttons. Topic targeting combines overlapping Likes and Interests to enable easier targeting. For example, the "#Lady Gaga" topic will enable you to reach people with related interests such as "Lady Gaga," "Lady Gaga Fans" and "Lady Gaga Music." Topics are available in the "Precise Interests" selection box.

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